kotterinc.com

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July 21, 2017

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Estimated Traffic

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Estimated traffic is calculated using:

Search Volume × CTR (by position)

CTR varies by position:

Position 1: 30%
Position 2: 15%
Position 3: 10%
Positions 4-10: Decreasing rates
Position 11+: 0.5%

Monthly visits

Across all rankings

Traffic value

$9.02

Estimated monthly

Activity

Last seen

Jan 07

8 days ago

First seen

Jan 06, 2026

9 days ago

Keyword rankings

Showing 1-12 of 12 rankings

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Keyword / Page	Position	Estimated Traffic How is this calculated? Estimated traffic is calculated using: Search Volume × CTR (by position) CTR varies by position: Position 1: 30% Position 2: 15% Position 3: 10% Positions 4-10: Decreasing rates Position 11+: 0.5%	Estimated Traffic Value How is this calculated? Estimated traffic value is calculated using: Estimated Traffic × CPC This represents the estimated monthly value of the traffic based on the keyword's cost-per-click (CPC) from Google Ads data.	Last Seen	Actions
change management process The 8-Step Process for Leading Change \| Dr. John Kotter /methodology/8-steps/	6 Best: 6 • Worst: 6	3 visits/month	$5.76 monthly value	9 days ago	Search Profile 🇸🇪 Sweden Mobile The 8-Step Process for Leading Change \| Dr. John Kotter /methodology/8-steps/ Create A Sense of Urgency · Build A Guiding Coalition · Form A Strategic Vision · Enlist A Volunteer Army · Enable Action By Removing Barriers · Generate Short-Term ...
kotter change management The 8-Step Process for Leading Change \| Dr. John Kotter /methodology/8-steps/	1 Best: 1 • Worst: 1	9 visits/month	$2.43 monthly value	9 days ago	Search Profile 🇸🇪 Sweden Mobile The 8-Step Process for Leading Change \| Dr. John Kotter /methodology/8-steps/ This eBook will give you tools to lead change, a deeper introduction to Kotter's change principles, and ideas to get started driving change at your organization ...
change management models The 8-Step Process for Leading Change \| Dr. John Kotter /methodology/8-steps/	9 Best: 9 • Worst: 9	1 visits/month	$0.44 monthly value	9 days ago	Search Profile 🇸🇪 Sweden Mobile The 8-Step Process for Leading Change \| Dr. John Kotter /methodology/8-steps/ Create A Sense of Urgency · Build A Guiding Coalition · Form A Strategic Vision · Enlist A Volunteer Army · Enable Action By Removing Barriers · Generate Short-Term ...
kotter change management book Leading Change /bookshelf/leading-change/	4 Best: 4 • Worst: 4	1 visits/month	$0.39 monthly value	8 days ago	Search Profile 🇸🇪 Sweden Mobile Leading Change /bookshelf/leading-change/ John Kotter's book Leading Change offers practical suggestions for making real changes in business organizations and having them stick.
change management models kotter The 8-Step Process for Leading Change \| Dr. John Kotter /methodology/8-steps/	1 Best: 1 • Worst: 1	12 visits/month	—	9 days ago	Search Profile 🇸🇪 Sweden Mobile The 8-Step Process for Leading Change \| Dr. John Kotter /methodology/8-steps/ The 8-Step Process for Leading Change is an award-winning strategy by Dr. John Kotter from Leading Change & has ...
change management theory kotter The 8-Step Process for Leading Change \| Dr. John Kotter /methodology/8-steps/	2 Best: 2 • Worst: 2	2 visits/month	—	9 days ago	Search Profile 🇸🇪 Sweden Mobile The 8-Step Process for Leading Change \| Dr. John Kotter /methodology/8-steps/ This eBook will give you tools to lead change, a deeper introduction to Kotter's change principles, and ideas to get started driving change at your organization ...
change management framework The 8-Step Process for Leading Change \| Dr. John Kotter /methodology/8-steps/	5 Best: 5 • Worst: 5	2 visits/month	—	9 days ago	Search Profile 🇸🇪 Sweden Mobile The 8-Step Process for Leading Change \| Dr. John Kotter /methodology/8-steps/ The Framework · Create A Sense of Urgency · Build A Guiding Coalition · Form A Strategic Vision · Enlist A Volunteer Army · Enable Action By Removing Barriers.
change management principles The 8-Step Process for Leading Change \| Dr. John Kotter /methodology/8-steps/	4 Best: 4 • Worst: 4	1 visits/month	—	9 days ago	Search Profile 🇸🇪 Sweden Mobile The 8-Step Process for Leading Change \| Dr. John Kotter /methodology/8-steps/ This eBook will give you tools to lead change, a deeper introduction to Kotter's change principles, and ideas to get started driving change at your organization ...
types of change strategies The 8-Step Process for Leading Change \| Dr. John Kotter /methodology/8-steps/	5 Best: 5 • Worst: 5	—	—	8 days ago	Search Profile 🇸🇪 Sweden Mobile The 8-Step Process for Leading Change \| Dr. John Kotter /methodology/8-steps/ The Framework · Create A Sense of Urgency · Build A Guiding Coalition · Form A Strategic Vision · Enlist A Volunteer Army · Enable Action By Removing Barriers.
change management strategies The 8-Step Process for Leading Change \| Dr. John Kotter /methodology/8-steps/	7 Best: 7 • Worst: 7	—	—	9 days ago	Search Profile 🇸🇪 Sweden Mobile The 8-Step Process for Leading Change \| Dr. John Kotter /methodology/8-steps/ Create A Sense of Urgency · Build A Guiding Coalition · Form A Strategic Vision · Enlist A Volunteer Army · Enable Action By Removing Barriers · Generate Short-Term ...
change management methodologies and tools The 8-Step Process for Leading Change \| Dr. John Kotter /methodology/8-steps/	8 Best: 8 • Worst: 8	—	—	8 days ago	Search Profile 🇸🇪 Sweden Mobile The 8-Step Process for Leading Change \| Dr. John Kotter /methodology/8-steps/ The Framework · Create A Sense of Urgency · Build A Guiding Coalition · Form A Strategic Vision · Enlist A Volunteer Army · Enable Action By Removing Barriers.
change management process example The 8-Step Process for Leading Change \| Dr. John Kotter /methodology/8-steps/	9 Best: 9 • Worst: 9	—	—	8 days ago	Search Profile 🇸🇪 Sweden Mobile The 8-Step Process for Leading Change \| Dr. John Kotter /methodology/8-steps/ The Framework · Create A Sense of Urgency · Build A Guiding Coalition · Form A Strategic Vision · Enlist A Volunteer Army · Enable Action By Removing Barriers.

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