lego.com

Root domain: lego.com The root domain (apex) without subdomains

Analyzing competitors

Finding domains that compete for the same keywords in search results. This page will automatically refresh when complete.

Competitors
Total competitors
120
Domains tracked
Shared keywords
6,829
Total overlap
Traffic Comparison
This domain
83,796
visits/month
Avg competitor
4,072
visits/month
Activity
Updated at
Jan 11, 2026
4 days ago

Competitive positioning

Compare your domain against top competitors. Position shows keywords vs. organic traffic, while bubble size represents traffic value.

Competitors

Showing 1-25 of 120 competitors

Domain Similarity Keyword overlap Shared Keywords Keywords Monthly visits Traffic value
ebrix.se
83.3%
84.2%
966 1,147 19,431 $11,759
toyspace.se
67.1%
49.9%
1,017 2,037 27,157 $16,834
lekia.se
61.6%
39.4%
1,052 2,668 99,699 $44,577
skavileka.se
58.1%
81.5%
150 184 1,079 $650.85
brickowl.com
46.2%
63.9%
193 302 259 $227.70
minifigur.se
43.3%
94.4%
51 54 301 $169.21
lekextra.se
41.6%
36.1%
61 169 2,468 $1,385
ideas.lego.com
41.0%
79.2%
19 24 782 $607.38
brickset.com
39.6%
58.4%
87 149 247 $162.79
storochliten.se
39.5%
25.1%
157 626 3,508 $2,277
bricklink.com
38.0%
45.0%
113 251 267 $235.13
rebrickable.com
37.9%
72.9%
51 70 231 $111.02
hobbyland.se
36.9%
24.1%
83 345 3,263 $1,544
xsleksaker.se
35.7%
25.1%
74 295 1,974 $1,093
ekostormarknad.se
34.9%
14.6%
76 521 48,924 $23,841
smythstoys.com
33.6%
70.0%
56 80 133 $78.67
jaysbrickblog.com
32.6%
55.7%
64 115 130 $90.05
leksaksbilar.se
31.9%
19.8%
37 187 3,304 $1,562
kids.lego.com
31.0%
76.5%
13 17 397 $208.53
webhallen.com
30.8%
10.7%
665 6,210 100,235 $63,017
coolshop.se
30.2%
14.9%
97 653 3,028 $2,080
lego.brickinstructions.com
25.5%
100.0%
25 25 137 $111.46
alphaspel.se
25.4%
18.5%
37 200 466 $238.36
simbadusa.se
25.4%
15.8%
15 95 1,917 $954.22
brickfanatics.com
25.3%
64.6%
53 82 63 $38.39