lego.com
Root domain:
lego.com
The root domain (apex) without subdomains
Competitors
Total competitors
120
Domains tracked
Shared keywords
6,949
Total overlap
Traffic Comparison
This domain
83,796
visits/month
Avg competitor
4,244
visits/month
Activity
Updated at
Jan 15, 2026
about 8 hours ago
Competitive positioning
Compare your domain against top competitors. Position shows keywords vs. organic traffic, while bubble size represents traffic value.
Competitors
Showing 51-75 of 120 competitors
| Domain | Similarity | Keyword overlap | Shared Keywords | Keywords | Monthly visits | Traffic value |
|---|---|---|---|---|---|---|
|
space.com
|
|
|
9 | 25 | 35 | $1.26 |
|
legohouse.com
|
|
|
12 | 12 | 130 | $102.32 |
|
pilotbrick.com
|
|
|
8 | 46 | 2 | β |
|
brickarchitect.com
|
|
|
12 | 34 | 42 | $23.02 |
|
atlbrick.com
|
|
|
12 | 40 | 17 | $2.27 |
|
blocksmag.com
|
|
|
11 | 12 | 5 | $1.53 |
|
nordbrick.se
|
|
|
8 | 9 | 13 | $9.35 |
|
newelementary.com
|
|
|
9 | 52 | 27 | $5.07 |
|
toysnbricks.com
|
|
|
10 | 12 | 2 | $2.03 |
|
falconbricks.com
|
|
|
10 | 10 | 8 | $15.57 |
|
store.bricklink.com
|
|
|
9 | 18 | 11 | $11.03 |
|
education.lego.com
|
|
|
8 | 13 | 128 | $89.93 |
|
target.com
|
|
|
10 | 88 | 27 | $14.64 |
|
pricerunner.com
|
|
|
5 | 97 | 41 | $13.14 |
|
brickeconomy.com
|
|
|
39 | 76 | 25 | $11.99 |
|
brothers-brick.com
|
|
|
16 | 67 | 34 | $10.60 |
|
goodhousekeeping.com
|
|
|
7 | 106 | 73 | $45.04 |
|
barnadiset.se
|
|
|
7 | 70 | 138 | $68.96 |
|
hos.se
|
|
|
6 | 27 | 146 | $95.02 |
|
fspartner.se
|
|
|
14 | 17 | 123 | $91.15 |
|
leksakshuset.com
|
|
|
6 | 39 | 201 | $78.30 |
|
ninjago.fandom.com
|
|
|
7 | 18 | 176 | $15.02 |
|
retrodungeon.se
|
|
|
6 | 65 | 450 | $110.00 |
|
pricecharting.com
|
|
|
7 | 65 | 403 | $195.11 |
|
catawiki.com
|
|
|
8 | 100 | 720 | $156.44 |