mckinsey.com

Root domain: mckinsey.com The root domain (apex) without subdomains

Keywords

Currently ranking

Unique keywords

High value

> $100 / month

Estimated Traffic

How is this calculated?

Estimated traffic is calculated using:

Search Volume × CTR (by position)

CTR varies by position:

Position 1: 30%
Position 2: 15%
Position 3: 10%
Positions 4-10: Decreasing rates
Position 11+: 0.5%

Monthly visits

2,171

Across all rankings

Traffic value

$282.72

Estimated monthly

Activity

Last seen

Jan 15

about 2 hours ago

First seen

Dec 31, 2025

15 days ago

Keyword rankings

Showing 1-25 of 31 rankings

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Keyword / Page	Position	Estimated Traffic How is this calculated? Estimated traffic is calculated using: Search Volume × CTR (by position) CTR varies by position: Position 1: 30% Position 2: 15% Position 3: 10% Positions 4-10: Decreasing rates Position 11+: 0.5%	Estimated Traffic Value How is this calculated? Estimated traffic value is calculated using: Estimated Traffic × CPC This represents the estimated monthly value of the traffic based on the keyword's cost-per-click (CPC) from Google Ads data.	Last Seen	Actions
digital twin What is digital-twin technology? /featured-insights/mckinsey-explainers/what-is-digital-twin-technology	4 Best: 4 • Worst: 4	50 visits/month	$149.00 monthly value	11 days ago	Search Profile 🇸🇪 Sweden Mobile What is digital-twin technology? /featured-insights/mckinsey-explainers/what-is-digital-twin-technology 26 aug. 2024 — A digital twin is a virtual replica of a physical object, person, or process that can be used to simulate its behavior to ...
internship stockholm Internship Opportunities \| Sweden /se/careers/internship-opportunities	3 Best: 3 • Worst: 3	48 visits/month	$60.00 monthly value	8 days ago	Search Profile 🇸🇪 Sweden Mobile Internship Opportunities \| Sweden /se/careers/internship-opportunities Join McKinsey as an intern in our Stockholm or Gothenburg locations, and work alongside consultants on actual business challenges and client projects over ...
ai innovation The state of AI in 2025: Agents, innovation, and transformation /capabilities/quantumblack/our-insights/the-state-of-ai	5 Best: 5 • Worst: 5	2 visits/month	$30.98 monthly value	15 days ago	Search Profile 🇸🇪 Sweden Mobile The state of AI in 2025: Agents, innovation, and transformation /capabilities/quantumblack/our-insights/the-state-of-ai 5 nov. 2025 — High performers use AI to drive growth, innovation, and cost: Eighty percent of respondents say their companies set efficiency as an objective ...
internship sverige Internship Opportunities \| Sweden /se/careers/internship-opportunities	7 Best: 7 • Worst: 7	8 visits/month	$17.44 monthly value	8 days ago	Search Profile 🇸🇪 Sweden Mobile Internship Opportunities \| Sweden /se/careers/internship-opportunities Join McKinsey as an intern in our Stockholm or Gothenburg locations, and work alongside consultants on actual business challenges and client projects over an 6 ...
digital twin ai Digital twins and generative AI: A powerful pairing /capabilities/tech-and-ai/our-insights/tech-forward/digital-twins-a...	1 Best: 1 • Worst: 1	3 visits/month	$10.68 monthly value	11 days ago	Search Profile 🇸🇪 Sweden Mobile Digital twins and generative AI: A powerful pairing /capabilities/tech-and-ai/our-insights/tech-forward/digital-twins-and-generat... 11 apr. 2024 — The symbiotic relationship between digital twins and gen AI increases their combined scalability, accessibility, and affordability. This new ...
management consultant firms Global management consulting \| McKinsey & Company /	8 Best: 8 • Worst: 8	1 visits/month	$9.15 monthly value	9 days ago	Search Profile 🇸🇪 Sweden Mobile Global management consulting \| McKinsey & Company / McKinsey partners with leaders on strategy, innovating to net zero, leading with tech, and building capabilities for a sustainable, inclusive, ...
what is blockchain What is blockchain technology? /featured-insights/mckinsey-explainers/what-is-blockchain	9 Best: 7 • Worst: 9	9 visits/month	$4.23 monthly value	2 days ago	Search Profile 🇸🇪 Sweden Mobile What is blockchain technology? /featured-insights/mckinsey-explainers/what-is-blockchain 6 juni 2024 — Blockchain is a secure database shared across a network of participants, where up-to-date information is available to all participants at the same time.
business sweden internship Internship Opportunities \| Sweden /se/careers/internship-opportunities	7 Best: 7 • Worst: 7	1 visits/month	$0.65 monthly value	9 days ago	Search Profile 🇸🇪 Sweden Mobile Internship Opportunities \| Sweden /se/careers/internship-opportunities Join McKinsey as an intern in our Stockholm or Gothenburg locations, and work alongside consultants on actual business challenges and client projects over ...
internship stockholm 2026 Internship Opportunities \| Sweden /se/careers/internship-opportunities	7 Best: 7 • Worst: 7	1 visits/month	$0.59 monthly value	8 days ago	Search Profile 🇸🇪 Sweden Mobile Internship Opportunities \| Sweden /se/careers/internship-opportunities Join McKinsey as an intern in our Stockholm or Gothenburg locations, and work alongside consultants on actual business challenges and client projects over ...
gen z What is Gen Z? /featured-insights/mckinsey-explainers/what-is-gen-z	5 Best: 4 • Worst: 7	2,025 visits/month	—	about 2 hours ago	Search Profile 🇸🇪 Sweden Mobile What is Gen Z? /featured-insights/mckinsey-explainers/what-is-gen-z 28 aug. 2024 — Generation Z refers to people born between 1996 and 2010. They're the second-youngest generation, between millennials and Generation Alpha.
customer experience What is CX (Customer Experience)? /featured-insights/mckinsey-explainers/what-is-cx	8 Best: 8 • Worst: 8	5 visits/month	—	9 days ago	Search Profile 🇸🇪 Sweden Mobile What is CX (Customer Experience)? /featured-insights/mckinsey-explainers/what-is-cx 17 aug. 2022 — CX, or customer experience, encapsulates everything a business or an organization does to put customers first, managing their journeys and serving their needs.
change management framework mckinsey The four building blocks of change /capabilities/people-and-organizational-performance/our-insights/th...	1 Best: 1 • Worst: 1	3 visits/month	—	8 days ago	Search Profile 🇸🇪 Sweden Mobile The four building blocks of change /capabilities/people-and-organizational-performance/our-insights/the-four-bui... 11 apr. 2016 — Four key actions influence employee mind-sets and behavior. Here's why they're critical in achieving effective change management.
what is personalization What is personalization? /featured-insights/mckinsey-explainers/what-is-personalization	1 Best: 1 • Worst: 1	3 visits/month	—	9 days ago	Search Profile 🇸🇪 Sweden Mobile What is personalization? /featured-insights/mckinsey-explainers/what-is-personalization 30 maj 2023 — Personalization is when seller organizations use data to tailor messages to specific users' preferences.
product strategy framework mckinsey A capabilities strategy for successful product development /capabilities/operations/our-insights/a-capabilities-strategy-for-s...	1 Best: 1 • Worst: 1	3 visits/month	—	10 days ago	Search Profile 🇸🇪 Sweden Mobile A capabilities strategy for successful product development /capabilities/operations/our-insights/a-capabilities-strategy-for-successful-... 13 juli 2017 — 1. Identify critical competencies. · 2. Rank competencies. · 3. Assess maturity. · 4. Map competencies. · 5.
change management framework mckinsey Reconfiguring work: Change management in the age of gen AI /capabilities/quantumblack/our-insights/reconfiguring-work-change-m...	4 Best: 4 • Worst: 4	1 visits/month	—	8 days ago	Search Profile 🇸🇪 Sweden Mobile Reconfiguring work: Change management in the age of gen AI /capabilities/quantumblack/our-insights/reconfiguring-work-change-management-... 13 aug. 2025 — Discover key strategies for change management in the age of AI, from gen AI workplace transformation to AI trust, governance, and employee ...
4 types of change management The four building blocks of change /capabilities/people-and-organizational-performance/our-insights/th...	4 Best: 4 • Worst: 4	1 visits/month	—	8 days ago	Search Profile 🇸🇪 Sweden Mobile The four building blocks of change /capabilities/people-and-organizational-performance/our-insights/the-four-bui... 11 apr. 2016 — Four key actions influence employee mind-sets and behavior. Here's why they're critical in achieving effective change management.
mistral ai ceo Creating a European AI unicorn: Interview with Arthur Mensch, CEO of ... /featured-insights/insights-on-europe/videos-and-podcasts/creating-...	4 Best: 4 • Worst: 4	1 visits/month	—	9 days ago	Search Profile 🇸🇪 Sweden Mobile Creating a European AI unicorn: Interview with Arthur Mensch, CEO of ... /featured-insights/insights-on-europe/videos-and-podcasts/creating-a-european... 2 maj 2024 — Arthur Mensch is the CEO and cofounder of Mistral AI. Stéphane Bout is a senior partner in McKinsey's ...
product strategy framework mckinsey Product Excellence /~/media/mckinsey/business%20functions/operations/our%20insights/dr...	4 Best: 4 • Worst: 4	1 visits/month	—	10 days ago	Search Profile 🇸🇪 Sweden Mobile Product Excellence /~/media/mckinsey/business functions/operations/our insights/driving success ... First, marketing leaders need to develop a robust product portfolio strategy, one that combines customer, market, and competitive insights with the organi-.
manufacturing digital twin Digital twins: The next frontier of factory optimization /capabilities/operations/our-insights/digital-twins-the-next-fronti...	4 Best: 4 • Worst: 4	1 visits/month	—	11 days ago	Search Profile 🇸🇪 Sweden Mobile Digital twins: The next frontier of factory optimization /capabilities/operations/our-insights/digital-twins-the-next-frontier-of-fact... 10 jan. 2024 — Digital twins revolutionize factory decision-making, driving efficiency and optimizing operations for forward-thinking manufacturers.
typical gen z What is Gen Z? /featured-insights/mckinsey-explainers/what-is-gen-z	5 Best: 5 • Worst: 5	1 visits/month	—	10 days ago	Search Profile 🇸🇪 Sweden Mobile What is Gen Z? /featured-insights/mckinsey-explainers/what-is-gen-z 28 aug. 2024 — Generation Z refers to people born between 1996 and 2010. They're the second-youngest generation, between millennials and Generation Alpha.
what is a saas company What is SaaS? /featured-insights/mckinsey-explainers/what-is-saas	5 Best: 5 • Worst: 5	1 visits/month	—	10 days ago	Search Profile 🇸🇪 Sweden Mobile What is SaaS? /featured-insights/mckinsey-explainers/what-is-saas 17 jan. 2025 — Software as a service (SaaS) refers to cloud-based software programs delivered to users over the internet.
what is blockchain technology What is blockchain technology? /featured-insights/mckinsey-explainers/what-is-blockchain	8 Best: 8 • Worst: 8	1 visits/month	—	11 days ago	Search Profile 🇸🇪 Sweden Mobile What is blockchain technology? /featured-insights/mckinsey-explainers/what-is-blockchain 6 juni 2024 — Blockchain is a secure database shared across a network of participants, where up-to-date information is available to all participants at the same time.
what is cloud computing What is cloud computing: Its uses and benefits /featured-insights/mckinsey-explainers/what-is-cloud-computing	10 Best: 10 • Worst: 10	1 visits/month	—	10 days ago	Search Profile 🇸🇪 Sweden Mobile What is cloud computing: Its uses and benefits /featured-insights/mckinsey-explainers/what-is-cloud-computing 31 juli 2024 — Cloud computing allows companies to store their infrastructures remotely via the internet, ultimately reducing costs and creating value.
cloud migration roadmap From roadmap to migration: Cloud transformation in 6 months /capabilities/tech-and-ai/cloud/overview/from-roadmap-to-migration-...	6 Best: 6 • Worst: 6	—	—	11 days ago	Search Profile 🇸🇪 Sweden Mobile From roadmap to migration: Cloud transformation in 6 months /capabilities/tech-and-ai/cloud/overview/from-roadmap-to-migration-cloud-tran... We led a six-month shift to the cloud that dramatically improved performance, lowered costs, and gave the company the skills and technology to run their own ...
what is cro in business A bigger, bolder vision: How CROs are propelling growth from the C-suite /capabilities/growth-marketing-and-sales/our-insights/a-bigger-bold...	7 Best: 7 • Worst: 7	—	—	9 days ago	Search Profile 🇸🇪 Sweden Mobile A bigger, bolder vision: How CROs are propelling growth from the C-suite /capabilities/growth-marketing-and-sales/our-insights/a-bigger-bolder-vision-... 21 juli 2023 — A CRO oversees the collection, storage, analysis, and optimization of both marketing and sales data points and leads the implementation and ...

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