mckinsey.com

Root domain: mckinsey.com The root domain (apex) without subdomains

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Unique keywords

High value

> $100 / month

Estimated Traffic

How is this calculated?

Estimated traffic is calculated using:

Search Volume × CTR (by position)

CTR varies by position:

Position 1: 30%
Position 2: 15%
Position 3: 10%
Positions 4-10: Decreasing rates
Position 11+: 0.5%

Monthly visits

2,171

Across all rankings

Traffic value

$282.72

Estimated monthly

Activity

Last seen

Jan 15

about 5 hours ago

First seen

Dec 31, 2025

15 days ago

Keyword rankings

Showing 1-25 of 31 rankings

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Keyword / Page	Position	Estimated Traffic How is this calculated? Estimated traffic is calculated using: Search Volume × CTR (by position) CTR varies by position: Position 1: 30% Position 2: 15% Position 3: 10% Positions 4-10: Decreasing rates Position 11+: 0.5%	Estimated Traffic Value How is this calculated? Estimated traffic value is calculated using: Estimated Traffic × CPC This represents the estimated monthly value of the traffic based on the keyword's cost-per-click (CPC) from Google Ads data.	Last Seen	Actions
gen z What is Gen Z? /featured-insights/mckinsey-explainers/what-is-gen-z	5 Best: 4 • Worst: 7	2,025 visits/month	—	about 5 hours ago	Search Profile 🇸🇪 Sweden Mobile What is Gen Z? /featured-insights/mckinsey-explainers/what-is-gen-z 28 aug. 2024 — Generation Z refers to people born between 1996 and 2010. They're the second-youngest generation, between millennials and Generation Alpha.
customer experience What is CX (Customer Experience)? /featured-insights/mckinsey-explainers/what-is-cx	8 Best: 8 • Worst: 8	5 visits/month	—	9 days ago	Search Profile 🇸🇪 Sweden Mobile What is CX (Customer Experience)? /featured-insights/mckinsey-explainers/what-is-cx 17 aug. 2022 — CX, or customer experience, encapsulates everything a business or an organization does to put customers first, managing their journeys and serving their needs.
change management framework mckinsey The four building blocks of change /capabilities/people-and-organizational-performance/our-insights/th...	1 Best: 1 • Worst: 1	3 visits/month	—	8 days ago	Search Profile 🇸🇪 Sweden Mobile The four building blocks of change /capabilities/people-and-organizational-performance/our-insights/the-four-bui... 11 apr. 2016 — Four key actions influence employee mind-sets and behavior. Here's why they're critical in achieving effective change management.
what is personalization What is personalization? /featured-insights/mckinsey-explainers/what-is-personalization	1 Best: 1 • Worst: 1	3 visits/month	—	9 days ago	Search Profile 🇸🇪 Sweden Mobile What is personalization? /featured-insights/mckinsey-explainers/what-is-personalization 30 maj 2023 — Personalization is when seller organizations use data to tailor messages to specific users' preferences.
product strategy framework mckinsey A capabilities strategy for successful product development /capabilities/operations/our-insights/a-capabilities-strategy-for-s...	1 Best: 1 • Worst: 1	3 visits/month	—	10 days ago	Search Profile 🇸🇪 Sweden Mobile A capabilities strategy for successful product development /capabilities/operations/our-insights/a-capabilities-strategy-for-successful-... 13 juli 2017 — 1. Identify critical competencies. · 2. Rank competencies. · 3. Assess maturity. · 4. Map competencies. · 5.
change management framework mckinsey Reconfiguring work: Change management in the age of gen AI /capabilities/quantumblack/our-insights/reconfiguring-work-change-m...	4 Best: 4 • Worst: 4	1 visits/month	—	8 days ago	Search Profile 🇸🇪 Sweden Mobile Reconfiguring work: Change management in the age of gen AI /capabilities/quantumblack/our-insights/reconfiguring-work-change-management-... 13 aug. 2025 — Discover key strategies for change management in the age of AI, from gen AI workplace transformation to AI trust, governance, and employee ...
4 types of change management The four building blocks of change /capabilities/people-and-organizational-performance/our-insights/th...	4 Best: 4 • Worst: 4	1 visits/month	—	8 days ago	Search Profile 🇸🇪 Sweden Mobile The four building blocks of change /capabilities/people-and-organizational-performance/our-insights/the-four-bui... 11 apr. 2016 — Four key actions influence employee mind-sets and behavior. Here's why they're critical in achieving effective change management.
mistral ai ceo Creating a European AI unicorn: Interview with Arthur Mensch, CEO of ... /featured-insights/insights-on-europe/videos-and-podcasts/creating-...	4 Best: 4 • Worst: 4	1 visits/month	—	9 days ago	Search Profile 🇸🇪 Sweden Mobile Creating a European AI unicorn: Interview with Arthur Mensch, CEO of ... /featured-insights/insights-on-europe/videos-and-podcasts/creating-a-european... 2 maj 2024 — Arthur Mensch is the CEO and cofounder of Mistral AI. Stéphane Bout is a senior partner in McKinsey's ...
product strategy framework mckinsey Product Excellence /~/media/mckinsey/business%20functions/operations/our%20insights/dr...	4 Best: 4 • Worst: 4	1 visits/month	—	10 days ago	Search Profile 🇸🇪 Sweden Mobile Product Excellence /~/media/mckinsey/business functions/operations/our insights/driving success ... First, marketing leaders need to develop a robust product portfolio strategy, one that combines customer, market, and competitive insights with the organi-.
manufacturing digital twin Digital twins: The next frontier of factory optimization /capabilities/operations/our-insights/digital-twins-the-next-fronti...	4 Best: 4 • Worst: 4	1 visits/month	—	11 days ago	Search Profile 🇸🇪 Sweden Mobile Digital twins: The next frontier of factory optimization /capabilities/operations/our-insights/digital-twins-the-next-frontier-of-fact... 10 jan. 2024 — Digital twins revolutionize factory decision-making, driving efficiency and optimizing operations for forward-thinking manufacturers.
typical gen z What is Gen Z? /featured-insights/mckinsey-explainers/what-is-gen-z	5 Best: 5 • Worst: 5	1 visits/month	—	10 days ago	Search Profile 🇸🇪 Sweden Mobile What is Gen Z? /featured-insights/mckinsey-explainers/what-is-gen-z 28 aug. 2024 — Generation Z refers to people born between 1996 and 2010. They're the second-youngest generation, between millennials and Generation Alpha.
what is a saas company What is SaaS? /featured-insights/mckinsey-explainers/what-is-saas	5 Best: 5 • Worst: 5	1 visits/month	—	10 days ago	Search Profile 🇸🇪 Sweden Mobile What is SaaS? /featured-insights/mckinsey-explainers/what-is-saas 17 jan. 2025 — Software as a service (SaaS) refers to cloud-based software programs delivered to users over the internet.
what is blockchain technology What is blockchain technology? /featured-insights/mckinsey-explainers/what-is-blockchain	8 Best: 8 • Worst: 8	1 visits/month	—	11 days ago	Search Profile 🇸🇪 Sweden Mobile What is blockchain technology? /featured-insights/mckinsey-explainers/what-is-blockchain 6 juni 2024 — Blockchain is a secure database shared across a network of participants, where up-to-date information is available to all participants at the same time.
what is cloud computing What is cloud computing: Its uses and benefits /featured-insights/mckinsey-explainers/what-is-cloud-computing	10 Best: 10 • Worst: 10	1 visits/month	—	10 days ago	Search Profile 🇸🇪 Sweden Mobile What is cloud computing: Its uses and benefits /featured-insights/mckinsey-explainers/what-is-cloud-computing 31 juli 2024 — Cloud computing allows companies to store their infrastructures remotely via the internet, ultimately reducing costs and creating value.
cloud migration roadmap From roadmap to migration: Cloud transformation in 6 months /capabilities/tech-and-ai/cloud/overview/from-roadmap-to-migration-...	6 Best: 6 • Worst: 6	—	—	11 days ago	Search Profile 🇸🇪 Sweden Mobile From roadmap to migration: Cloud transformation in 6 months /capabilities/tech-and-ai/cloud/overview/from-roadmap-to-migration-cloud-tran... We led a six-month shift to the cloud that dramatically improved performance, lowered costs, and gave the company the skills and technology to run their own ...
what is cro in business A bigger, bolder vision: How CROs are propelling growth from the C-suite /capabilities/growth-marketing-and-sales/our-insights/a-bigger-bold...	7 Best: 7 • Worst: 7	—	—	9 days ago	Search Profile 🇸🇪 Sweden Mobile A bigger, bolder vision: How CROs are propelling growth from the C-suite /capabilities/growth-marketing-and-sales/our-insights/a-bigger-bolder-vision-... 21 juli 2023 — A CRO oversees the collection, storage, analysis, and optimization of both marketing and sales data points and leads the implementation and ...
cloud consultant jobs McKinsey Job Search \| Consulting and Internal Roles \| Careers /careers/search-jobs	7 Best: 7 • Worst: 7	—	—	10 days ago	Search Profile 🇸🇪 Sweden Mobile McKinsey Job Search \| Consulting and Internal Roles \| Careers /careers/search-jobs?query=cloud Job description You will play a critical role in implementing and developing of diverse public cloud initiatives (AWS, Azure, GCP). As a Principal Cloud ...
performance management su Performance management that puts people first - McKinsey /capabilities/people-and-organizational-performance/our-insights/in...	8 Best: 8 • Worst: 8	—	—	4 days ago	Search Profile 🇸🇪 Sweden Mobile Performance management that puts people first - McKinsey /capabilities/people-and-organizational-performance/our-insights/in-the-spotl... 15 maj 2024 — Performance management systems help people continuously develop—but most companies fall short of best practices.
change management framework mckinsey Change is changing: How to meet the challenge of radical reinvention /capabilities/people-and-organizational-performance/our-insights/ch...	8 Best: 8 • Worst: 8	—	—	8 days ago	Search Profile 🇸🇪 Sweden Mobile Change is changing: How to meet the challenge of radical reinvention /capabilities/people-and-organizational-performance/our-insights/change-is-ch... 19 nov. 2025 — To reinvent the organization, leaders must rethink traditional change-management tools and master a more complex level of change.
mistral ai founders Creating a European AI unicorn: Interview with Arthur Mensch, CEO of ... /featured-insights/insights-on-europe/videos-and-podcasts/creating-...	8 Best: 8 • Worst: 8	—	—	9 days ago	Search Profile 🇸🇪 Sweden Mobile Creating a European AI unicorn: Interview with Arthur Mensch, CEO of ... /featured-insights/insights-on-europe/videos-and-podcasts/creating-a-european... 2 maj 2024 — Arthur Mensch is the CEO and cofounder of Mistral AI. Stéphane Bout is a senior partner in McKinsey's ...
longevity trend The Future of Wellness trends survey 2025 - McKinsey /industries/consumer-packaged-goods/our-insights/future-of-wellness...	9 Best: 8 • Worst: 9	—	—	4 days ago	Search Profile 🇸🇪 Sweden Mobile The Future of Wellness trends survey 2025 - McKinsey /industries/consumer-packaged-goods/our-insights/future-of-wellness-trends 29 maj 2025 — 3. Longevity. In line with our findings last year, demand for products and services to support longevity continues to grow. Up to 60 percent ...
lön managementkonsult mckinsey Careers in Sweden - Stockholm /se/careers/careers-in-sweden	10 Best: 10 • Worst: 10	—	—	8 days ago	Search Profile 🇸🇪 Sweden Mobile Careers in Sweden - Stockholm /se/careers/careers-in-sweden Our commitment to the overall well-being of our colleagues and their families includes a competitive salary and a benefits package designed to help them ...
internship stockholm 2026 Internship Opportunities \| Sweden /se/careers/internship-opportunities	7 Best: 7 • Worst: 7	1 visits/month	$0.59 monthly value	9 days ago	Search Profile 🇸🇪 Sweden Mobile Internship Opportunities \| Sweden /se/careers/internship-opportunities Join McKinsey as an intern in our Stockholm or Gothenburg locations, and work alongside consultants on actual business challenges and client projects over ...
business sweden internship Internship Opportunities \| Sweden /se/careers/internship-opportunities	7 Best: 7 • Worst: 7	1 visits/month	$0.65 monthly value	9 days ago	Search Profile 🇸🇪 Sweden Mobile Internship Opportunities \| Sweden /se/careers/internship-opportunities Join McKinsey as an intern in our Stockholm or Gothenburg locations, and work alongside consultants on actual business challenges and client projects over ...
what is blockchain What is blockchain technology? /featured-insights/mckinsey-explainers/what-is-blockchain	9 Best: 7 • Worst: 9	9 visits/month	$4.23 monthly value	2 days ago	Search Profile 🇸🇪 Sweden Mobile What is blockchain technology? /featured-insights/mckinsey-explainers/what-is-blockchain 6 juni 2024 — Blockchain is a secure database shared across a network of participants, where up-to-date information is available to all participants at the same time.

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