adidas logo history

Ever wondered how the adidas logos came to be? Discover the history of adidas logos and the purpose behind each design evolution, from 1949 until today.

The 2002 (Current) Adidas Logo In 2002, the brand contained the stripes in a circle. It was made to resemble a mark made by an animal.

18 feb. 2025 — The Adidas logo's first change in 1949 replaced the name Dassler with Adolf Dassler. The sports shoe is more ...

20 sep. 2025 — One of the most recognizable emblems of the adidas brand was created in the very beginning of the 1970, and is still used by the company today, ...

The Trefoil logo was designed in 1971 and launched in 1972, just in time for the 1972 Summer Olympics held in Munich.

30 sep. 2024 — Adidas launched its first logo in 1924. It was a shield designed to convey the power and authority of the company in its track shoe-making business.

It is the same logo called trefoil. In 2001, adidas launched their sub brand ‚adidas originals' which focus on lifestyle and heritage products.

Adidas' roots go back to 1924, when brother Adolf "Adi" and Rudolf "Rudi" Dassler formed a company called Gebrüder Dassler ...