customer relationship management course pdf

CRM can be defined as a process that maximizes customer value through on-going marketing activity founded on intimate customer knowledge established through ...

Customer Relationship Management (CRM) is to create a competitive advantage by being the best at understanding, communicating, delivering, and developing ...

□ Customer Relationship Management. □ Enterprise Cloud Platforms for Integration and Extensions. □ Block Week: Architecture Deep Dives. 2. Course Overview.

Customer relationship management's impact in the commercial marketplace cannot be undervalued. Despite traditional economic theory.

av V Kumar · Citerat av 1604 — Aimed at students, teachers, and practi- tioners of CRM, this book offers a comprehensive treatment of CRM and database marketing, the approach to strategic CRM ...

1 A strategic framework for CRM. 4. The origins of CRM. 6. The key principles of relationship marketing. 9. An emphasis on retention of profitable customers.

The course consists of 15 units which cover the concept of customer relationship management. The course guide tells you what ENT 206 is all about, the materials.

Sr. No. Topics. 1. Introduction to CRM: Definition, Scope, Evolution and Transformation of Customers, Touch Point Analysis. 2. Customer Value: Customer ...

At the end of the training program, participants should be able to; o Understand well who are your customers and needs and expectations of each customer group.

Welcome to the exciting world of hotel management. This student handbook has been meticulously crafted to provide you with a comprehensive understanding of.