customer retention definition by authors

7 aug. 2025 — Next, customer retention is defined as the tendency of customers to continue using the same service provider over time. This implies that ...

av S Nabil · 2018 — Consequently, in order for companies to retain customers they have to satisfy them by providing a good customer experience. (Bloemer and Kasper, 1994). As the ...

Customer retention is the actions companies take to get their customers to continue using their services. Surprisingly, it is not a high priority for most ...

av A Ejibenam · 2021 · Citerat av 48 — This study focuses on the role of customer retention in fostering organisational growth. It examines various retention strategies and their influence on.

According to Buttle (2015:376), customer retention can be defined as a marketing goal that aims to prevent customers from switching to competitors. Customer ...

Customer retention is a company's ability to turn first-time customers into repeat buyers and prevent them from switching to a competitor.

Customer retention is a company's ability to make customers return to buy or use its services and not switch to competitors.

av E Aspinall · 2001 · Citerat av 218 — Abstract Retaining good customers (or those that may become good) is one of the most important topics in customer relationship marketing (CRM).1 ...

av MS Pereira · 2025 · Citerat av 24 — An essential factor in customer retention is the trust that the brand can instill in its customers, which becomes a critical element in loyalty-building.