google spam policy

The spam policies detail the behaviors and tactics that can lead to a page or an entire site being ranked lower or completely omitted from Google Search.

5 mars 2024 — New and improved spam policies: We're updating our spam policies to keep the lowest-quality content out of Search, like expired websites ...

Google Spam Policies are rules to prevent irrelevant or deceptive content, ensuring user safety and trust across its platforms.

Sites that see a change after a spam update should review our spam policies to ensure they are complying with those. Sites that violate our policies may rank ...

4 nov. 2025 — What the Google spam policy actually says · 1. Always apply human oversight. No matter how advanced your AI tool is, never publish content ...

When you sign up for a Gmail account, you agree not to use the account to send spam, distribute viruses, or otherwise abuse the service.

Google takes action against spam, which refers to techniques used to deceive users or manipulate our Search systems into ranking content highly.

26 sep. 2024 — Becomes this: “Our policies cover common spam practices, but Google may act against any type of spam practices we detect.”

13 nov. 2025 — EU antitrust probe targets Google's spam policy; Publishers claim Google's policy impacts their revenue; Investigation could lead to ...

13 nov. 2025 — “Our anti-spam policy helps level the playing field, so that websites using deceptive tactics don't outrank websites competing on the merits ...