growth of social media

In 2023, 4.89 billion people around the world were using social media, and the number of users is projected to continue rising to almost six billion by 2027.

av E Ortiz-Ospina · 2019 · Citerat av 1075 — The percentage of US adults who use social media increased from 5% in 2005 to 79% in 2019. Even on ...

19 nov. 2025 — In 2025, there are 5.24 billion people actively using social media in the world, and this is an increase of 4.1% year-on-year from 5.04 billion ...

20 nov. 2025 — Half of U.S. adults say they use Instagram, and smaller shares use sites or apps such as TikTok, Reddit, Snapchat and X (formerly Twitter).

That equates to annualised growth of 4.87 percent, at an average rate of 7.8 new users every single second.

There were 150 million new social media users between April 2022 and April 2023 – a 3.2% increase year-over-year. If we break those numbers down, it equals ...

What are the top Social Media Trends for 2025? · 1. Content Experimentation · 2. Social Listening · 3. Generative AI.

14 feb. 2025 — More than half of the world now uses social media (62.6%) · 5.07 billion people around the world now use social media, 259 million new users have ...

8 dec. 2025 — Trend 2: AI-generated content will become mainstream ... In the year ahead, AI's influence on social media marketing will continue to grow.

Social media has evolved from direct electronic information exchange, to virtual gathering place, to retail platform, to vital 21st ...