importance of customer retention pdf

7 aug. 2025 — Positive, engaging, and memorable customer experiences are among the most important drivers of retention, since satisfied customers are more ...

av S Nabil · 2018 — In this thesis, a deductive approach will be used in the meaning that the author will first look at contemporary research regarding customer retention and BM.

av A Ejibenam · 2021 · Citerat av 48 — Customer retention has emerged as a critical factor in determining the long-term success and sustainability of organisations across various sectors. This paper ...

av E Ascarza · 2017 · Citerat av 364 — Abstract In today's turbulent business environment, custom- er retention presents a significant challenge for many service companies.

4 sep. 2023 — Also, retaining existing customers is more cost-effective and less time-consuming for businesses compared to reaching new customers and getting ...

The aim of this study is to explore relationships among five factors: customer relationship management, customer satisfaction, customer loyalty, ...

av MS Pereira · 2025 · Citerat av 24 — The literature highlights that customer retention is closely linked to building long-term relationships, brand trust, and personalized interactions [16]. In the ...

av AFM Trenggana · 2022 · Citerat av 4 — Good customers are company assets that, if handled properly, will provide income and long-term for a business [4].

It can be concluded that Customer Retention is an important process for companies because it can increase revenue, reduce costs, and increase customer loyalty.

av H Singh · 2006 · Citerat av 383 — According to Hoyer and MacInnis. (2001), customer retention is “the practice of working to satisfy customers with the intention of developing ...