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This document provides an overview of public relations concepts and practices. It discusses the marketing view of PR as a promotional tool that supports ...

BASICS OF PUBLIC RELATION (204). Unit I: [Concept and Evolution of Public Relations]. 1. Defining Public Relations: Functions and Types of Publics.

This definition focuses on the basic concept of public relations — as a communication process, one that is strategic in nature and emphasizing “mutually ...

av A Theaker · Citerat av 983 — The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry.

Public relations (PR) is a form of communication that involve creating understanding through knowledge and effecting change in commercial ,non commercial, ...

Chapter 1 "The Importance of Public Relations: UPS Case", Chapter 2 "What Is Public Relations?", Chapter 3 "Models and Approaches to Public Relations", and ...

Introduction to Public Relations. and organizations establish and maintain effective and beneficial relationships with different kind of public.

Publics relations is an activity that is very complex, has many areas of specializations and components and to be effective, the function has to be placed at ...

Public relations is the communications management function that seeks to build, maintain and protect reputations, develop and maintain positive images and ...