unsuccessful rebranding examples

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	Page	Best	Worst	Snippet
1	35 Examples of Rebranding Fails And What We Can Learn From Them klintmarketing.com /35-rebranding-fails/	1	1	35 Examples of Rebranding Fails And What We Can Learn From Them /35-rebranding-fails/ 30 sep. 2021 — In this article, we focus on well-known brands that decided to rebrand and showed us what bad ...	Visit
2	Unraveling the Top 10 Rebranding Fails (And What You Can Learn From ... artworkflowhq.com /resources/top-10-rebranding-fails-and-what-you-can-learn-from-them	2	2	Unraveling the Top 10 Rebranding Fails (And What You Can Learn From ... /resources/top-10-rebranding-fails-and-what-you-can-learn-from-them 2 jan. 2024 — 1. X (Formerly known as Twitter) · 2. Max · 3. Uber · 4. MasterCard · 5. Airbnb · 6. Gap · 7. Tropicana · 8. Pepsi.	Visit
3	Top 10 rebrands that backfired: Lessons from Cracker Barrel, Gap ... thedrum.com /news/top-10-rebrands-backfired-lessons-cracker-barrel-gap-and-more	3	3	Top 10 rebrands that backfired: Lessons from Cracker Barrel, Gap ... /news/top-10-rebrands-backfired-lessons-cracker-barrel-gap-and-more 27 aug. 2025 — Cracker Barrel (2025) - The country-store chain's sleek logo refresh was meant to modernize a heritage brand. · Tropicana (2009) · Gap (2010) ...	Visit
4	5 examples of unsuccessful rebranding. Learn from mistakes admindagency.com /examples-of-unsuccessful-rebranding/	4	4	5 examples of unsuccessful rebranding. Learn from mistakes /examples-of-unsuccessful-rebranding/ 19 sep. 2022 — GAP rebranding – a $100 million flop · Hasty approach to rebranding · Lack of strategy and consumer research · Lack of communication plan · Lack ...	Visit
5	Failed Rebranding - Unsuccessful Rebranding Examples ... celerart.com /blog/failed-rebranding	5	5	Failed Rebranding - Unsuccessful Rebranding Examples ... /blog/failed-rebranding 13 okt. 2025 — Learn from unsuccessful rebranding examples like Gap and Tropicana. Discover critical rebranding mistakes that cost companies millions and ...	Visit
6	What's the dumbest corporate rebranding? : r/AskReddit reddit.com /r/AskReddit/comments/16xysh4/whats_the_dumbest_corporate_rebranding/	6	6	What's the dumbest corporate rebranding? : r/AskReddit /r/AskReddit/comments/16xysh4/whats_the_dumbest_corporate_rebranding/ Sierra Mist used cane sugar while Starry uses High Fructose Corn Syrup. The rebrand makes it less likely people will complain about any change ...	Visit
7	Rebranding Failures and How Much They Cost canny-creative.com /rebranding-failures-how-much-they-cost/	7	7	Rebranding Failures and How Much They Cost /rebranding-failures-how-much-they-cost/ 30 mars 2021 — Rebranding failures can be attributed to a lack of strategy, poor research, misalignment with values, ineffective communication, and more.	Visit
8	The Worst Rebranding Failures From The Biggest Names. smashbrand.com /articles/rebranding-failures/	8	8	The Worst Rebranding Failures From The Biggest Names. /articles/rebranding-failures/ Failed rebranding examples like Tropicana's packaging overhaul or Gap's logo change prove that disregarding audience insights can lead to costly mistakes. ...	Visit
9	Five Examples of Failed Rebranding That Cost Companies Millions uk.elvtr.com /blog/five-examples-of-failed-rebranding-that-cost-companies-millions	9	9	Five Examples of Failed Rebranding That Cost Companies Millions /blog/five-examples-of-failed-rebranding-that-cost-companies-millions FIVE EXAMPLES OF FAILED REBRANDING THAT COST COMPANIES MILLIONS · 1. Gap · 2. Tropicana · 3. Leeds United · 4. Mastercard · 5. Royal Mail. In 2001, Royal ...	Visit
10	20 Major Rebranding Failures and What They Teach Us creativemarket.com /blog/20-rebranding-disasters-you-can-learn-from	10	10	20 Major Rebranding Failures and What They Teach Us /blog/20-rebranding-disasters-you-can-learn-from 14 sep. 2024 — 1. Gap's 100 Million Dollar Gradient · 2. Mastercard's Color Blob New Logo That Simply Didn't Work · 3. NBC Universal's Text Box · 4. Best Buy ...	Visit

unsuccessful rebranding examples

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