eprints.whiterose.ac.uk

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Keyword / Page	Position	Estimated Traffic How is this calculated? Estimated traffic is calculated using: Search Volume × CTR (by position) CTR varies by position: Position 1: 30% Position 2: 15% Position 3: 10% Positions 4-10: Decreasing rates Position 11+: 0.5%	Estimated Traffic Value How is this calculated? Estimated traffic value is calculated using: Estimated Traffic × CPC This represents the estimated monthly value of the traffic based on the keyword's cost-per-click (CPC) from Google Ads data.	Last Seen	Actions
marketing strategy definition by authors Research in marketing strategy /id/eprint/136066/1/jams%20final%20version%20unblinded.pdf	10 Best: 10 • Worst: 10	—	—	12 days ago	Search Profile 🇸🇪 Sweden Mobile Research in marketing strategy /id/eprint/136066/1/jams final version unblinded.pdf av NA Morgan · 2019 · Citerat av 649 — As defined in Varadarajan (2010), strategic marketing refers to the general field of study while marketing strategy refers to the organizational strategy ...