marketing strategy definition by authors

“A marketing strategy refers to a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services.

av J Mongay · 2006 · Citerat av 69 — A good marketing strategy should be characterized by a) clear market definition, b) a good match between corporate strengths and the needs of ...

Following Sudharshan (1995), we define a firm's marketing strategy as the development of and decisions about a firm's relationships with its key stakeholders, ...

28 nov. 2025 — A marketing strategy is a detailed action plan defined by a company to achieve its business and marketing goals in the medium and long term.

15 nov. 2013 — Marketing strategy as defined by different authors. Smith (2005) defines marketing strategy as “that set of management decisions which identify ...

My aim in this article is to define some of the general parameters of strategy and attempt to put some sort of working definition around it.

av D Yaneva · 2020 · Citerat av 4 — Marketing strategies support the realization of corporate goals by revealing the long-term directions of the company's development.

av A Chandrasena · 2022 — The current paper will be examined those new marketing strategies that adopting by various industries in local context and also global context.

av R Varadarajan · 2010 · Citerat av 6 — This article provides an overview of the scope of marketing strategy and presents a definition of marketing strategy.

av NA Morgan · 2019 · Citerat av 649 — As defined in Varadarajan (2010), strategic marketing refers to the general field of study while marketing strategy refers to the organizational strategy ...