SERP volatility, every day

Google weather.
Is it you, or is it Google?

How much Google reshuffled its top 10 overnight, per country, from the same daily checks that power every Rankzon project. When the whole market moves, your rankings dropping isn’t about your site.

The first readings appear once two days of checks are in. Check back tomorrow.

How it’s measured

The same keywords, two days in a row

Top 10, rank-weighted

Each keyword’s top 10 is compared with the day before. A page entering or leaving counts fully, a move counts by its distance, and position 1 weighs over three times as much as position 10.

Per country and device

Desktop and mobile are scored separately, then combined per country. A market needs 30 keywords checked on both days before it gets a score.

Aggregates only

Only the daily score per market is published. The keywords, sites and pages behind it stay private.

Google weather, answered

Questions, answered

What does the score measure?+

For every keyword we checked on two days in a row, how different Google’s top 10 was on the second day: pages that entered or left count fully, moves count by how far they went, and the top positions weigh most. The day’s score is the average over all those keywords, scaled to 0–10.

Why is a country missing?+

A country gets a score only on days with at least 30 keywords checked on both days, so a handful of results can’t make a storm. Markets fill in as more keywords are tracked there.

Does this show anyone’s keywords or rankings?+

No. The page only shows the daily score per country and device. Which keywords, sites or pages went into it is never published.

Why is today not shown yet?+

A day is scored once its checks are complete, shortly after midnight UTC, so the latest score is yesterday’s compared with the day before.

See the weather on your own charts.
Next to every ranking.

Every Rankzon project shows its market’s Google weather and Google’s announced updates behind the ranking charts.